Top 10 AdTech Startups in India

Top 10 AdTech Startups in India that are transforming the advertising landscape with cutting-edge technologies and innovative solutions. These startups are leveraging artificial intelligence, big data analytics, programmatic advertising, and machine learning to deliver targeted, efficient, and measurable ad campaigns. Learn about each startup’s unique offerings, from advanced ad platforms and real-time bidding systems to personalized marketing strategies and cross-platform solutions. Discover how these leading AdTech companies are helping businesses enhance their digital marketing efforts, optimize ad spend, and reach their target audiences more effectively. Here, we highlight ten standout AdTech startups that are making significant strides in reshaping the advertising landscape in India.

1. InMobi

InMobi, founded in 2007 and headquartered in Bengaluru, is a global leader in mobile advertising technology. It offers a comprehensive suite of solutions for brands, including programmatic advertising, advanced targeting, and real-time analytics. InMobi’s AI-driven platform enables advertisers to deliver personalized and engaging ad experiences across mobile devices, making it a key player in the AdTech industry.

ASPECTDETAILS
Founded2007
HeadquartersBengaluru
ServicesMobile advertising, programmatic advertising, real-time analytics
Key FeaturesAI-driven platform, advanced targeting, personalized ad experiences
Websiteinmobi.com
InMobi – Top 10 AdTech Startups in India

2. AdPushup

AdPushup, established in 2014 in New Delhi, is an ad revenue optimization platform for publishers. It uses machine learning algorithms to test and optimize ad placements, formats, and sizes to maximize revenue. AdPushup’s platform helps publishers enhance user experience and increase ad performance through automated A/B testing and advanced analytics.

ASPECTDETAILS
Founded2014
HeadquartersNew Delhi
ServicesAd revenue optimization
Key FeaturesMachine learning, automated A/B testing, advanced analytics
Websiteadpushup.com
AdPushup – Top 10 AdTech Startups in India

3. Vserv

Vserv, launched in 2010 and based in Mumbai, specializes in mobile marketing and advertising. It provides data-driven solutions that enable brands to reach and engage their target audience through personalized mobile ads. Vserv’s platform leverages audience insights and behavioral data to deliver effective and relevant ad campaigns.

ASPECTDETAILS
Founded2010
HeadquartersMumbai
ServicesMobile marketing, data-driven advertising
Key FeaturesAudience insights, behavioral data, personalized mobile ads
Websitevserv.com
Vserv – Top 10 AdTech Startups in India

4. Affle

Affle, established in 2006 in Gurugram, is a global technology company providing mobile advertising solutions. Its platform helps advertisers acquire, engage, and retain customers through targeted and personalized ads. Affle uses artificial intelligence and machine learning to optimize ad spend and improve campaign performance, making it a trusted partner for brands worldwide.

ASPECTDETAILS
Founded2006
HeadquartersGurugram
ServicesMobile advertising, customer engagement
Key FeaturesAI and machine learning, targeted ads, ad spend optimization
Websiteaffle.com
Affle – Top 10 AdTech Startups in India

5. CleverTap

CleverTap, founded in 2013 in Mumbai, is an AI-powered customer retention platform. It helps brands create personalized customer experiences through targeted campaigns and real-time analytics. CleverTap’s platform integrates customer data from multiple sources to deliver insights that drive engagement and retention, making it a valuable tool for marketers.

ASPECTDETAILS
Founded2013
HeadquartersMumbai
ServicesCustomer retention, targeted campaigns
Key FeaturesAI-powered, real-time analytics, multi-source data integration
Websiteclevertap.com
CleverTap – Top 10 AdTech Startups in India

6. MoEngage

MoEngage, established in 2014 in Bengaluru, offers an intelligent customer engagement platform for consumer brands. It provides tools for personalized marketing across mobile, web, email, and social media channels. MoEngage’s AI-driven insights help marketers understand customer behavior and optimize their campaigns for better results.

ASPECTDETAILS
Founded2014
HeadquartersBengaluru
ServicesCustomer engagement, personalized marketing
Key FeaturesAI-driven insights, multi-channel marketing, behavior analytics
Websitemoengage.com
MoEngage – Top 10 AdTech Startups in India

7. RevX

RevX, launched in 2014 and based in Mumbai, is a performance marketing platform that helps brands drive app engagement and user acquisition. It offers programmatic advertising solutions that leverage real-time data and machine learning to deliver personalized ads. RevX’s platform is designed to enhance app user retention and maximize return on ad spend.

ASPECTDETAILS
Founded2014
HeadquartersMumbai
ServicesPerformance marketing, user acquisition
Key FeaturesProgrammatic advertising, real-time data, machine learning
Websiterevx.io
RevX – Top 10 AdTech Startups in India

8. Simpli.fi

Simpli.fi, established in 2010 in Bengaluru, offers a programmatic advertising platform that helps agencies and brands manage localized campaigns. It provides real-time bidding and targeting capabilities to optimize ad spend and enhance campaign performance. Simpli.fi’s granular targeting options and real-time analytics make it a powerful tool for local advertising.

ASPECTDETAILS
Founded2010
HeadquartersBengaluru
ServicesProgrammatic advertising, localized campaigns
Key FeaturesReal-time bidding, granular targeting, real-time analytics
Websitesimpli.fi
Simpli.fi – Top 10 AdTech Startups in India

9. Fork Media

Fork Media, launched in 2013 in Mumbai, offers innovative ad solutions across display, video, and native formats. It connects brands with premium publishers to create high-impact advertising experiences. Fork Media’s data-driven approach and focus on content-driven advertising make it a key player in the digital advertising space.

ASPECTDETAILS
Founded2013
HeadquartersMumbai
ServicesDisplay advertising, video ads, native advertising
Key FeaturesPremium publisher network, content-driven ads, data-driven approach
Websiteforkmedia.in
Fork Media – Top 10 AdTech Startups in India

10. mCanvas

mCanvas, established in 2015 in Mumbai, specializes in mobile storytelling through interactive and engaging ad formats. It offers solutions like interactive banners, rich media ads, and video storytelling to enhance user engagement. mCanvas’s focus on creativity and user experience makes it a standout in the mobile advertising space.

ASPECTDETAILS
Founded2015
HeadquartersMumbai
ServicesMobile advertising, interactive ad formats
Key FeaturesInteractive banners, rich media ads, video storytelling
Websitemcanvas.com
mCanvas – Top 10 AdTech Startups in India

FAQs about Top 10 AdTech Startups in India

Q: What is an AdTech startup?
A: An AdTech startup uses technology to improve advertising processes, offering solutions such as programmatic advertising, data-driven targeting, and real-time analytics to optimize ad campaigns and enhance engagement.

Q: How do AdTech startups benefit businesses?
A: AdTech startups benefit businesses by providing tools to create personalized and targeted ad campaigns, optimize ad spend, improve campaign performance, and gain insights into audience behavior through advanced analytics.

Q: Are AdTech startups regulated in India?
A: AdTech startups in India must comply with general business laws and data protection regulations. They need to ensure the privacy and security of user data and adhere to advertising standards set by industry bodies.

Q: How can I trust the solutions offered by AdTech startups?
A: AdTech startups often obtain certifications, adhere to industry standards, and partner with reputable organizations. Reviewing client testimonials, case studies, and industry reviews can help assess the reliability and effectiveness of their solutions.

Conclusion

India’s AdTech startups are at the forefront of transforming the advertising industry through innovative and technology-driven solutions. These companies are helping brands optimize their ad spend, improve campaign performance, and engage with audiences in more meaningful ways. As these startups continue to innovate and grow, the future of advertising in India looks promising, with more personalized and effective ad experiences for consumers and better returns on investment for businesses.

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