India’s startup ecosystem, boasting over 1.2 lakh startups as per Startup India in 2025, is a vibrant hub of innovation, driving economic growth and global attention. For founders, sharing success stories through business news sites is a powerful way to gain visibility, attract investors, and inspire others. A 2024 Inc42 report highlighted that 65% of startups featured in media saw a 30% surge in website traffic, with 38% reporting increased investor interest. This article explores the top 10 Indian business news sites that welcome startup success stories, offering insights, pitching tips, and data-driven trends to help founders amplify their achievements.
Table of Contents
Why Business News Sites Are Key for Startups
Business news sites provide a credible platform for startups to showcase milestones like funding rounds, product launches, or market expansion. These platforms cater to audiences seeking insights into growth metrics, business strategies, and industry trends, making them ideal for startups in sectors like fintech, SaaS, and D2C. Many of these sites offer accessible submission processes, enabling early-stage ventures to gain exposure without hefty PR budgets.
Top 10 Business News Sites for Indian Startup Success Stories
Below is a curated list of 10 Indian business news sites that actively feature startup success stories, focusing on their reach, focus areas, and submission details:
| Platform | Focus | Website | Reach (Monthly) | Key Features |
|---|---|---|---|---|
| Economic Times Startups | Funding, IPOs, business trends | economictimes.indiatimes.com | 15M+ | High credibility, corporate audience |
| Business Today | Startups, unicorn news, funding | www.businesstoday.in | 10M+ | Covers unicorn startups, policy updates |
| Inc42 | Tech, D2C, startup ecosystem | www.inc42.com | 10M+ | In-depth analysis, D2CX programs |
| YourStory | Entrepreneurship, success stories | www.yourstory.com | 12M+ | Inspirational narratives, founder profiles |
| VCCircle | Venture capital, startup investments | www.vccircle.com | 0.8M+ | Financial and funding focus |
| Business Standard | Business, startups, economic trends | www.business-standard.com | 8M+ | Broad business coverage, startup features |
| India News Bulletin | Business, startups, tech | www.IndianewsBulletin.in | 1M+ | Startup interviews, innovation focus |
| Entrackr | Tech, e-commerce, fintech | www.entrackr.com | 1M+ | Actionable insights, funding reports |
| Startup Talky | Startup stories, industry insights | www.startuptalky.com | 0.9M+ | Expert interviews, success stories |
| Business Byte | SaaS, fintech, D2C startups | www.businessbyte.in | 1.5M+ | Emerging tech, business model focus |
1. Economic Times Startups
Economic Times Startups (economictimes.indiatimes.com) reaches 15 million readers monthly, covering funding and IPOs. Their feature on Namma Yatri’s multimodal transit solution showcased innovation. Pitch via PR agencies or editorial desk, emphasizing financial milestones.
2. Business Today
Business Today (www.businesstoday.in) reaches 10 million readers, focusing on unicorn startups and policies. Their coverage of Ugaoo’s retail expansion plans highlighted growth strategies. Submit via website form or email, focusing on scalability.
3. Inc42
Inc42 (www.inc42.com) reaches 10 million readers with 13,000+ stories annually. Their D2CX Foundations program supports D2C startups. Their feature on boAt’s marketing success boosted brand recall. Pitch via “Get Featured” with data-driven stories.
4. YourStory
YourStory (www.yourstory.com), India’s top startup platform, reaches 12 million readers. Their profile of Zomato’s delivery partner initiatives inspired audiences. Submit via “Share Your Story” form, emphasizing human impact.
5. VCCircle
VCCircle (www.vccircle.com), part of News Corp, focuses on venture capital, reaching 0.8 million readers. It’s ideal for funding-focused startups. Submit via website or editorial contacts with investment details.
6. Business Standard
Business Standard (www.business-standard.com) reaches 8 million readers, covering startups and economic trends. Their feature on a fintech startup’s $10M Series A highlighted growth. Pitch via email or PR agencies with market insights.
7. India News Bulletin
India News Bulletin (www.IndianewsBulletin.in) reaches 1 million readers, featuring startup stories like HAKS’s National Young Chef Competition 2025 partnership. Submit via email (indianewsbulletinqitech@gmail.com) or website form.
8. Entrackr
Entrackr (www.entrackr.com) provides tech and fintech insights, reaching 1 million readers. Their July 2025 $194M funding roundup showcased startup success. Submit via email or website with actionable metrics.
9. Startup Talky
Startup Talky (www.startuptalky.com), founded in 2018, reaches 0.9 million readers with success stories and expert interviews. Their coverage of a Bengaluru startup’s pivot gained traction. Submit via website form with strategic insights.
10. Business Byte
Business Byte (www.businessbyte.in), launched in 2021, reaches 1.5 million readers, focusing on SaaS and D2C startups. Their feature on a D2C skincare brand’s 200% YoY growth stood out. Submit via website or email with growth metrics.
Crafting a Winning Pitch
To secure a feature, tailor your pitch:
- Lead with Metrics: Highlight ARR, user growth, or funding (e.g., “Raised $5M, scaled to 1M users”).
- Showcase Impact: Emphasize market disruption, like Paytm’s digital payment revolution.
- Be Concise: Keep pitches under 150 words with a clear problem-solution narrative.
- Align with Focus: Match Economic Times Startups’ financial focus or YourStory’s inspirational tone.
Trends and Insights
A 2025 Startup India report noted a 22% rise in SaaS and fintech startups, with platforms like Inc42 and Business Byte increasing coverage by 35% since 2023. Women-led startups, now 20% of the ecosystem, are gaining traction, as seen in YourStory’s features on Nykaa’s Falguni Nayar. The graph below shows the rise in startup media articles:
Graph: Startup Media Articles (2020-2025)
Year | Articles Published (Monthly)
2020 | ███ 1,000
2021 | ████ 1,300
2022 | █████ 1,600
2023 | ██████ 2,000
2024 | ███████ 2,500
2025 | █████████ 3,000
Source: Estimated from platform reports and industry trends
This 200% growth reflects the increasing demand for startup success stories, especially in tech and D2C sectors.
Challenges and Opportunities
With over 2,500 startups pitching monthly, only 12-15% get featured due to editorial selectivity. Unique angles, like sustainability or regional impact, boost chances. For example, India News Bulletin’s coverage of a startup’s innovative partnership stood out. Networking at events like ET Soonicorns Summit can connect founders with journalists.
Conclusion
Business news sites like Economic Times Startups, Business Today, Inc42, YourStory, VCCircle, Business Standard, India News Bulletin, Entrackr, Startup Talky, and Business Byte are pivotal for Indian startups seeking to share success stories. By crafting data-driven, compelling pitches and leveraging these platforms’ reach, founders can amplify their achievements, secure funding, and build credibility in India’s thriving startup ecosystem.
also read : HOW TO GET FREE MEDIA COVERAGE FOR YOUR STARTUP IN INDIA