India’s startup ecosystem, boasting over 1.2 lakh startups as per Startup India in 2025, is a vibrant hub of innovation, driving economic growth and global attention. For founders, sharing success stories through business news sites is a powerful way to gain visibility, attract investors, and inspire others. A 2024 Inc42 report highlighted that 65% of startups featured in media saw a 30% surge in website traffic, with 38% reporting increased investor interest. This article explores the top 10 Indian business news sites that welcome startup success stories, offering insights, pitching tips, and data-driven trends to help founders amplify their achievements.

Why Business News Sites Are Key for Startups

Business news sites provide a credible platform for startups to showcase milestones like funding rounds, product launches, or market expansion. These platforms cater to audiences seeking insights into growth metrics, business strategies, and industry trends, making them ideal for startups in sectors like fintech, SaaS, and D2C. Many of these sites offer accessible submission processes, enabling early-stage ventures to gain exposure without hefty PR budgets.

Top 10 Business News Sites for Indian Startup Success Stories

Below is a curated list of 10 Indian business news sites that actively feature startup success stories, focusing on their reach, focus areas, and submission details:

Platform	Focus	Website	Reach (Monthly)	Key Features
Economic Times Startups	Funding, IPOs, business trends	economictimes.indiatimes.com	15M+	High credibility, corporate audience
Business Today	Startups, unicorn news, funding	www.businesstoday.in	10M+	Covers unicorn startups, policy updates
Inc42	Tech, D2C, startup ecosystem	www.inc42.com	10M+	In-depth analysis, D2CX programs
YourStory	Entrepreneurship, success stories	www.yourstory.com	12M+	Inspirational narratives, founder profiles
VCCircle	Venture capital, startup investments	www.vccircle.com	0.8M+	Financial and funding focus
Business Standard	Business, startups, economic trends	www.business-standard.com	8M+	Broad business coverage, startup features
India News Bulletin	Business, startups, tech	www.IndianewsBulletin.in	1M+	Startup interviews, innovation focus
Entrackr	Tech, e-commerce, fintech	www.entrackr.com	1M+	Actionable insights, funding reports
Startup Talky	Startup stories, industry insights	www.startuptalky.com	0.9M+	Expert interviews, success stories
Business Byte	SaaS, fintech, D2C startups	www.businessbyte.in	1.5M+	Emerging tech, business model focus

1. Economic Times Startups

Economic Times Startups (economictimes.indiatimes.com) reaches 15 million readers monthly, covering funding and IPOs. Their feature on Namma Yatri’s multimodal transit solution showcased innovation. Pitch via PR agencies or editorial desk, emphasizing financial milestones.

2. Business Today

Business Today (www.businesstoday.in) reaches 10 million readers, focusing on unicorn startups and policies. Their coverage of Ugaoo’s retail expansion plans highlighted growth strategies. Submit via website form or email, focusing on scalability.

3. Inc42

Inc42 (www.inc42.com) reaches 10 million readers with 13,000+ stories annually. Their D2CX Foundations program supports D2C startups. Their feature on boAt’s marketing success boosted brand recall. Pitch via “Get Featured” with data-driven stories.

4. YourStory

YourStory (www.yourstory.com), India’s top startup platform, reaches 12 million readers. Their profile of Zomato’s delivery partner initiatives inspired audiences. Submit via “Share Your Story” form, emphasizing human impact.

5. VCCircle

VCCircle (www.vccircle.com), part of News Corp, focuses on venture capital, reaching 0.8 million readers. It’s ideal for funding-focused startups. Submit via website or editorial contacts with investment details.

6. Business Standard

Business Standard (www.business-standard.com) reaches 8 million readers, covering startups and economic trends. Their feature on a fintech startup’s $10M Series A highlighted growth. Pitch via email or PR agencies with market insights.

7. India News Bulletin

India News Bulletin (www.IndianewsBulletin.in) reaches 1 million readers, featuring startup stories like HAKS’s National Young Chef Competition 2025 partnership. Submit via email (indianewsbulletinqitech@gmail.com) or website form.

8. Entrackr

Entrackr (www.entrackr.com) provides tech and fintech insights, reaching 1 million readers. Their July 2025 $194M funding roundup showcased startup success. Submit via email or website with actionable metrics.

9. Startup Talky

Startup Talky (www.startuptalky.com), founded in 2018, reaches 0.9 million readers with success stories and expert interviews. Their coverage of a Bengaluru startup’s pivot gained traction. Submit via website form with strategic insights.

10. Business Byte

Business Byte (www.businessbyte.in), launched in 2021, reaches 1.5 million readers, focusing on SaaS and D2C startups. Their feature on a D2C skincare brand’s 200% YoY growth stood out. Submit via website or email with growth metrics.

Crafting a Winning Pitch

To secure a feature, tailor your pitch:

• Lead with Metrics: Highlight ARR, user growth, or funding (e.g., “Raised $5M, scaled to 1M users”).
• Showcase Impact: Emphasize market disruption, like Paytm’s digital payment revolution.
• Be Concise: Keep pitches under 150 words with a clear problem-solution narrative.
• Align with Focus: Match Economic Times Startups’ financial focus or YourStory’s inspirational tone.

Trends and Insights

A 2025 Startup India report noted a 22% rise in SaaS and fintech startups, with platforms like Inc42 and Business Byte increasing coverage by 35% since 2023. Women-led startups, now 20% of the ecosystem, are gaining traction, as seen in YourStory’s features on Nykaa’s Falguni Nayar. The graph below shows the rise in startup media articles:

Graph: Startup Media Articles (2020-2025)

Year | Articles Published (Monthly)
2020 | ███ 1,000
2021 | ████ 1,300
2022 | █████ 1,600
2023 | ██████ 2,000
2024 | ███████ 2,500
2025 | █████████ 3,000

Source: Estimated from platform reports and industry trends

This 200% growth reflects the increasing demand for startup success stories, especially in tech and D2C sectors.

Challenges and Opportunities

With over 2,500 startups pitching monthly, only 12-15% get featured due to editorial selectivity. Unique angles, like sustainability or regional impact, boost chances. For example, India News Bulletin’s coverage of a startup’s innovative partnership stood out. Networking at events like ET Soonicorns Summit can connect founders with journalists.

Conclusion

Business news sites like Economic Times Startups, Business Today, Inc42, YourStory, VCCircle, Business Standard, India News Bulletin, Entrackr, Startup Talky, and Business Byte are pivotal for Indian startups seeking to share success stories. By crafting data-driven, compelling pitches and leveraging these platforms’ reach, founders can amplify their achievements, secure funding, and build credibility in India’s thriving startup ecosystem.

also read : HOW TO GET FREE MEDIA COVERAGE FOR YOUR STARTUP IN INDIA

Last Updated on: Tuesday, July 29, 2025 3:26 pm by Hemang Warudkar | Published by: Hemang Warudkar on Tuesday, July 29, 2025 3:26 pm | News Categories: News, Education, Startup, Trending

About The Author