On July 12, 2025, as Amazon’s Prime Day Sale kicked off, the Samsung Galaxy S24 Ultra (12GB + 256GB) grabbed headlines with an unprecedented price drop to Rs 74,999, down from its launch price of Rs 1,29,999. This Rs 55,000 discount, one of the steepest ever for a flagship smartphone in India, has sent shockwaves through the tech community, with fans on X calling it “the deal of the year.” Packed with a 200MP quad-camera system, Snapdragon 8 Gen 3 chipset, and cutting-edge Galaxy AI features, the S24 Ultra remains a powerhouse 18 months after its January 2024 debut. With additional bank offers and exchange deals sweetening the pot, this Prime Day offer is a game-changer for anyone eyeing a premium smartphone. Why is this deal generating such frenzy, and what makes the Galaxy S24 Ultra worth grabbing at this price?
A Flagship That Redefines Premium
Launched at the Galaxy Unpacked event in January 2024, the Samsung Galaxy S24 Ultra set a new standard for flagship smartphones. Its 6.8-inch QHD+ Dynamic AMOLED 2X display, with a 120Hz refresh rate and peak brightness of 2,600 nits, delivers stunning visuals, protected by Gorilla Glass Armour for durability. The anti-reflective coating, a standout feature praised on X as “a game-changer for outdoor use,” enhances visibility in bright conditions. Powered by the Snapdragon 8 Gen 3 for Galaxy, the device handles everything from gaming to multitasking with ease, making it a favorite among power users.
The S24 Ultra’s camera system is a highlight, featuring a 200MP main sensor, a 50MP periscope telephoto with 5x optical zoom, a 10MP telephoto with 3x zoom, and a 12MP ultra-wide lens. Its ProVisual Engine, enhanced by Galaxy AI, delivers exceptional low-light performance and zoom capabilities, with X users raving about its “DSLR-like clarity.” The 12MP front camera supports HDR10+ recording, perfect for content creators. With a 5,000mAh battery, 45W fast charging, and seven years of software updates promised through One UI 6.1 (based on Android 14), the S24 Ultra is built to last, making its Rs 74,999 price tag a steal.
The Prime Day Deal: Breaking Down the Savings
Amazon’s Prime Day 2025 sale, running from July 12 to July 14, has positioned the Galaxy S24 Ultra as its flagship deal. Originally priced at Rs 1,29,999 for the 12GB + 256GB variant, the phone is now available for Rs 74,999—a flat 44% discount that doesn’t require additional coupons. Prime members can further reduce the cost with a 5% cashback using the Amazon Pay ICICI Bank credit card, bringing the effective price to Rs 71,250, as noted by @nebula_world on X. Additionally, exchange offers provide up to Rs 43,900 off based on the traded-in device’s condition, potentially lowering the cost even further.
The deal’s appeal lies in its timing. With the Galaxy S25 series rumored to launch in early 2026, the S24 Ultra remains competitive, offering nearly identical performance to newer flagships at a fraction of the cost. Posts on X, like @Pmkphotoworks’ claim that it’s “the most complete flagship phone,” highlight its edge over rivals like the Google Pixel 9 Pro (priced at Rs 84,999 on Flipkart). The no-cost EMI option for 12 months adds flexibility, making this deal accessible to a wider audience. As India Today reported, this is the lowest price ever for the S24 Ultra, surpassing previous discounts that hovered around Rs 79,750 during the Great Summer Sale.
Galaxy AI: A Future-Proof Edge
The Galaxy S24 Ultra’s integration of Galaxy AI sets it apart in the flagship market. Features like Live Translate, Circle to Search, and Note Assist enhance productivity and user experience. Live Translate enables real-time multilingual conversations, while Circle to Search allows users to identify objects in images instantly—a feature X users call “insanely useful.” Note Assist streamlines note-taking with AI-driven summaries and transcriptions, ideal for professionals and students. These tools, powered by the Snapdragon 8 Gen 3, ensure the device remains relevant for years, especially with Samsung’s promise of seven years of updates.
Compared to competitors like the iPhone 15 (available for Rs 57,249 during Prime Day) or the OnePlus 13 (Rs 59,999), the S24 Ultra offers superior camera versatility and display quality. @Tech_glareOffl on X argues it outshines the Pixel 9 Pro due to its faster 45W charging and anti-reflective screen, making it a “no-brainer” at this price. The device’s titanium frame and IP68 rating add durability, appealing to users seeking a premium build without compromise.
Why This Deal Stands Out
The Rs 74,999 price point is a masterstroke for Samsung and Amazon, targeting both tech enthusiasts and budget-conscious buyers. The S24 Ultra’s original price of Rs 1,29,999 positioned it as a premium device, but this discount democratizes access to flagship features. The deal’s flat discount structure, as noted by India TV, eliminates the need for complex bank offers, though additional savings via ICICI/SBI cards (10% off) and exchange deals sweeten the pot. The inclusion of colors like Titanium Black, Grey, and Violet (with Blue, Green, and Orange exclusive to Samsung’s website) adds aesthetic variety.
The timing of Prime Day 2025 amplifies the deal’s impact. With competing sales like Flipkart’s GOAT Sale offering the S23 Ultra at Rs 81,044, the S24 Ultra’s lower price and superior specs make it the better buy. Posts on X, such as @DealBeeOfficial’s “BEST deal” endorsement, reflect the sentiment that this is a rare opportunity to own a “classy and durable” flagship. The device’s multimedia prowess, from its 2600-nit display to its quad-camera setup, positions it as a top choice for gaming, photography, and streaming.
Challenges and Considerations
The deal isn’t without caveats. Some X users, like @PC_FF_FAN, note that the Rs 74,999 price likely includes bank offers, requiring buyers to use specific cards for the full discount. Others caution that exchange values depend heavily on the traded-in phone’s model and condition, with one user joking, “My old phone’s worth Rs 500, not Rs 43,900!” The S24 Ultra’s One UI 7 update has also sparked minor controversy, with reports of battery drain issues, though Samsung is expected to address this soon. Despite these concerns, the overwhelming sentiment on X is excitement, with fans calling it a “crazy” deal for a phone that “still feels futuristic.”
The S24 Ultra faces competition from newer devices like the OnePlus 13R (Rs 39,999 with free Buds 3) and iQOO Neo 10R (Rs 23,499), which cater to budget-conscious buyers. However, its premium features—particularly the camera and AI suite—justify the price difference for those seeking a top-tier experience. The absence of the S25 Ultra in this sale cycle further enhances the S24 Ultra’s value, as it remains Samsung’s flagship standard-bearer.
A Cultural Moment for Tech Enthusiasts
The S24 Ultra’s price drop has sparked a cultural moment in India, where flagship phones are often seen as status symbols. The deal’s virality on X, with hashtags like #PrimeDay2025 and #S24Ultra trending, reflects its resonance among young, tech-savvy consumers. Fan posts, such as @pointperkspicks’ comparison to the Nothing Phone 3, highlight the S24 Ultra’s dominance in design and performance. The deal’s accessibility via no-cost EMI and cashback offers aligns with India’s growing appetite for premium devices, as evidenced by the sale’s crash of Fandango’s ticketing system due to high demand.
The S24 Ultra’s appeal extends beyond specs. Its role as a productivity tool, with AI features like Interpreter and Photo Assist, caters to India’s burgeoning creator economy. The device’s durability and long-term software support make it a practical choice for professionals, while its gaming performance—bolstered by the Snapdragon 8 Gen 3—appeals to younger audiences. As Hindustan Times noted, this deal is “unmissable” for those planning a flagship upgrade, offering a rare chance to own a device that competes with 2025’s newest releases.
What’s Next for Samsung and Prime Day
The S24 Ultra’s discount sets a high bar for Amazon’s future sales and Samsung’s pricing strategy. With the Galaxy S25 series looming, this deal clears inventory while reinforcing Samsung’s dominance in India’s premium smartphone market. The success of Prime Day 2025, with over 400 new launches and discounts across categories, suggests Amazon’s growing influence in tech retail. Additional offers, like Rs 100 cashback on Amazon Pay UPI and up to Rs 60,000 in exchange deals, ensure the sale’s broad appeal.
For buyers, the S24 Ultra deal is a now-or-never moment. Its combination of cutting-edge hardware, AI innovation, and a massive price cut makes it a standout in a crowded market. As the sale runs through July 14, 2025, the rush to snag this deal is palpable, with X users urging others to “act fast” before stock runs out. Whether for its camera, performance, or future-proof features, the Galaxy S24 Ultra at Rs 74,999 is a bargain that redefines flagship value.
Final Thoughts
The Samsung Galaxy S24 Ultra’s drop to Rs 74,999 during Amazon’s Prime Day 2025 sale is a landmark deal, blending premium performance with unprecedented affordability. Its 200MP camera, vibrant AMOLED display, and Galaxy AI features make it a flagship that rivals 2025’s best, while the Rs 55,000 discount and additional offers seal its status as unmissable. As fans on X celebrate its “classy design” and “crazy good performance,” the S24 Ultra proves that even 18 months post-launch, it’s a device that commands attention. For anyone seeking a top-tier smartphone without breaking the bank, this deal is a golden opportunity that won’t come around again soon.
Last Updated on: Saturday, July 12, 2025 2:42 pm by Shashivardhan Reddy | Published by: Shashivardhan Reddy on Saturday, July 12, 2025 2:42 pm | News Categories: News, India